Microsoft will clearly be having a headache with its bet on tablets and its Windows RT operating system. Internal company data suggest that the sales expectations set by those of Redmond have had to be reduced by half due to the radical drop in orders for Surface RT.
Slashgear has had access to people who work in the distribution chain of the first tablet of the computer giant and they say that orders have been cut in half in the last dates. Internally, the company itself has had to lower its expectations for the remainder of the year from 4 million units to 2 million units to sell.
The impact has been remarkable and from the outset it had to be recognized that the results were being modest, as Steve Ballmer did publicly. There has also been manufacturing errors that have led to complaints from consumers. Especially when it comes to magnetic keyboard covers Touch Cover that seems to break very easily and only based on normal use.
Perhaps the initial bet was too risky. With a tablet with high-end but quite normal performance, a price that really didn't help. Matching the price of the iPad and giving a tablet with the same or lower specs is very risky. Especially Microsoft missed an opportunity with the screen. The definition of the screen has become one of the aspects that consumers value the most, especially since Apple began to talk about Retina displays, setting a standard based more on marketing than science. The 1366 x 768 pixels of the ClearType HD display have not convinced consumers beyond the promises that it was better than the iPad Retina, something that was proved wrong.
Windows RT tablets are not doing well either, despite trustworthy manufacturers like ASUS, Samsung and Dell. Internally rumored Microsoft could speed up the output of Surface Pro to try to redirect the situation and perhaps with a rethinking of prices.
In any case, Spain has not been able to contribute to the numbers of the tablet as it is not for sale. Although we were told that in the second batch we would be. If so, we will inform you instantly.
Source: Slashgear