Microsoft is clear about who is its rival to beat when it comes to the Surface Pro 3. They made it clear from the beginning with other videos, and they confirm it again with the Christmas announcement of the tablet. In it, we see face to face a MacBook Air and the Surface Pro 3 and review with a song as a Christmas carol the advantages of the second over the first. An attempt to place its product above Apple's for the next shopping period, one of the most important of the year.
The video, titled Winter Wonderland It reminds us of others launched from Redmond, although it does so in a shallower way and limits itself to going over the highlights of the Surface Pro 3 vs. MacBook Air. Shortly after its launch they published a series of three videos in which they faced both devices highlighting points such as the touch screen, the S-Pen, the fact that the screen is removable from the keyboard or the power of the Intel Core processors (i3, i5 and i7).
This time things are not very different. In the song they intervene Two parts that seem to have been studied. A lone man defending the Mac claims that his computer is fantastic. Then the answer appears, this time from a group of people, highlighting that a majority would be in favor of Surface Pro 3. They emphasize once again the power of the device and say "you can see it again" when the first asks if they can write with him pen.
The rest of the video unfolds in a similar way, the Apple user asks and the group gives him the information. The multi-position bracket, the screen removable and tactile and the existence of a port USB they emerge as favorable points that end up convincing the already old follower of the block.
Funny or an unnecessary attack due to the repetitiveness of the subject depending on how you look at it, the only thing that is clear is that from Redmond they have taken very seriously that the Surface Pro 3 is "the tablet that can replace your laptop" and they pass Olympic of the new iPad Air 2, focusing again on the Mac for the coming Christmas. They want that the good figures of the last quarter are repeated again, and for this a correct strategy is key at this time.