Despite the fact that Black Friday begins "officially" the day after tomorrow, the truth is that all establishments, regardless of the type of products they sell, are already warming up and have opened the ban a few days ago in order to get more benefits by prolonging this appointment of consumption. Internet shopping channels have been the first to anticipate the arrival of this event and are already offering a multitude of discounts on everything they offer for another purpose: To build loyalty to the public and get them to spend their money on them, since These days are an increasingly important event on the calendar and their weight when balancing the accounts of companies and businesses increases year after year.
A few days ago we told you a series of curiosities about this day imported from the United States and that kicks off the Christmas campaign. However, like any event, this one also has its lights and their shadows. Here is a list of the most common failures that users may have when purchasing tablets and smartphones either in physical stores or through the most popular Internet portals in the world.
1. Buy impulsively
When we gave you some tips to get more out of Singles Day that took place at the beginning of the month, we discussed the importance of the psychological factor of shopping. The apparently very high discounts that we find so much in this appointment both on Black Friday can lead to a compulsive purchase that at first, generate a rise in self-esteem when thinking that a good investment has been made. However, the most recommended is make a list of what we really need and in which we prioritize aspects such as how much money we can spend.
2. Don't compare
Many consumers go to trusted websites and establishments where they buy their consumer electronics on a regular basis. However, it is possible to find bargains and save a little more if we stop at look at various portals (that at all times are endorsed and have certificates of trust) and if at the same time, among the search criteria of the articles, we introduce a series of filters that allow finding products more adjusted to both tastes and pockets.
3. Security flaws
There are currently hundreds of portals, most of which come from China. Online shopping is gaining ground by leaps and bounds and this is causing the number of crimes and scams related to these sites to increase. The cheap can be expensive and sometimes, the acquisition of new terminals is through websites that do not offer guarantees. The best thing in these cases is to visit only places that have all the permits, that are well valued by the public and specialists and that have a section on consumer rights and obligations. Another fact, if the page we access wants to redirect us to others or shows us excessive advertising, we must distrust and not buy from them. And if when making payments, we find unexpected closings or the formulation of issues without much sense, we must cancel immediately.
4. Use only home networks
Sometimes, people cannot resist waiting to buy the tablet or smartphone they want and this not only leads to impulsive behaviors when it comes to neglecting aspects such as price, but it can also lead us to connect to public networks lacking security and in which our data can be intercepted very easily by third-party users. We must bear in mind that when buying, we not only offer personal information, but also banking information. In case of going to Internet portals, it is best to do it from home and always with caution.
5. Be careful with prices
Finally, we end up with an error that has a lot to do with the first and second of this list that we have presented. Although we sometimes find important offers on tablets and smartphones on Black Friday, the truth is that in many other cases, there are no significant price variations or brands undertake a tactic based on previously raising the starting price of their products to download it right at this appointment and that you stay with a minimum drop compared to the initial one. Follow up During several weeks of the cost of the model that interests us, it will allow us to know if we are really facing an attractive offer or not.
As you have seen, Black Friday can be really black for the public if a series of mistakes are made like the ones we have mentioned and which, however, are only the spearhead of all the shadows that we can find during this appointment. Do you think that a reflection period is necessary for consumers to avoid all of them? Do you think that this is something that occurs in a few cases and that the majority of the public ends up acquiring everything they want these days without further shocks? You have more information related to this day available, such as some facts and anecdotes about its history so that you can learn more.