After the presentation of the Galaxy S5 and the XIt is up to you to respond to the other leading firms in the sector, and not only in the form of messages with ulterior motives. HTC will present its artillery on March 25 and promises innovations quite striking that they will not only be summarized in a list of technical specifications, but will also be "palpable" for the user.
It could be said that sometimes there is a certain tendency on the part of the brands of prioritize the technical over the human in your marketing strategies. More or less, this idea is the one that HTC comes to pick up in the teaser of its next All New One: to what extent technological advances are something that the user can really enjoy and to what extent they simply serve to boast of incomprehensible technical data but better than those of other firms.
Technical translations: BoomSound
One of the features most valued by users of the current HTC One is its sound system Beats Audio, finished off in the frontal zone with a pair of imposing speakers. The Taiwanese company, however, has promised to improve even more in this area thanks to the evolution of its system BoomSound.
It is a simple and easily remembered way of calling a series of innovations that the conventional user is not interested in in its more purely technical version. What really matters, the teaser seems to suggest is that the device audio is outstanding and the best way to verify it is listening to it.
Dual camera, another confirmed innovation
During Tuesday's session at the MWC, we were able to attend the demonstration of another of the great novelties of the All New One, a dual 4 Mpx camera with ultrapixel technology capable of offering optical zoom and providing more clarity in images taken in low light.
This new HTC flagship will be presented next day Winners will be announced in March through two events, one in London and one in New York. We will be attentive to offer you all the information at the moment.