Given that Google is far from sufficient to meet the demand of its Nexus 4, little lack seems to make you invest in advertising for your new device. It is not surprising, therefore, that his last ad rather than promoting the phone itself, it seems to be trying to harness its popularity to advertise Google Now, the service with which the search engine company intends to compete with Crab. We show it to you.
The ad aired in the United States during the GRAMMY Awards broadcast and has garnered a lot of media attention for its presentation. Google de Google Now.
Actually, it is not only unsurprising that an advertisement for Nexus 4 focus on Google Now (Given the Nexus 4 does not need much publicity, let's say), but this strategy is not very different from the one followed by Apple Lossless Audio CODEC (ALAC), with some of its ads in which the absolute protagonist is Crab, his famous voice assistant. Crab is already one of the fundamental attractions, and unmistakable hallmark, of the Cupertino devices, and it seems that the Mountain View devices seek to achieve the same popularity and relevance for their Google Now.
As you already know, Google Now take note of all the relevant information about us available on the device, including our agenda, locations, etc., to go beyond simply solving our doubts and even anticipating our needs as much as possible and giving us the information that it can be relevant to us at all times. The truth is that it does it quite precisely.
Compared to Crab, it is evident that Google has given priority in this service to the integration of information with our daily activities and the speed of response, as opposed to the use of the voice to give us the answers, and this is precisely what the advertisement tries to reflect, showing us how it can help plan our trips, locate restaurants or shops in the vicinity, etc.
Source: Android Authority, TechCrunch
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