Sundar Pichai, the current CEO of Google, has granted an interview during the Code Conference where, of course, the strategy of the Nexus devices for this 2016, something very logical after the rumors that those of Mountain View could begin to dispense with the usual partners and sign their teams in the style Pixel C. We already have more clues about the path they will follow, now, we need to know the product.
After a 2015 in which, in our point of view, Google hit the spot both with its Nexus terminals and with the Pixel C, this year things begin to look even better. HTC, a firm that I personally love, will be dedicated (presumably) to smartphones, both in standard size and phablet format, while with regard to tablets there are more doubts: On the hypothesis of a new Nexus 7 Huawei, the possibility of a team that jumps from Android to Chrome OS. We will see.
Other brands will continue to make the Nexus, but Google will take control
In past generations of its devices, Google has always made the important decisions regarding the product. You only need to see the Nexus 6P, with a 2K screen and a Qualcomm processor, something very strange for Huawei at the time. However, the Mountain Viewers want to take another step forward and force manufacturers to embrace Android innovation by giving hardware support to the news when necessary.
This sounds a lot like Native 3D touch that will undoubtedly require new "hard" components, not just software packages to be implemented efficiently. Sundar Pichai also made clear his purpose to take the absolute reins of team design.
3D Touch: The great hidden asset of Google for its Nexus 2016?
The importance of the Nexus as a guide for Android
Un Nexus is never going to be the best-selling phone or tablet having companies like Samsung, Apple, Huawei, etc. However, they always raise great expectations among the most informed public, since they reflect, and at the same time embody, the developments of each new version of Android. The claim of Google, without a doubt, it is not to sell a lot and make competition to your partners, rather the opposite: the important thing for the search engine's signature is fan the market and incorporate improvements that can serve as inspiration to manufacturers, while collecting ideas from others and incorporating natively, thus giving their approval.