Nvidia's strategy to rise to the top: Blackphone 2

A few days ago we talked about how Nvidia had launched its new device, the Shield Tablet K1 and the strategy undertaken by the brand to position itself within the tablet market with a thematic terminal created exclusively for gamers. With this tactic, the US company seemed to have a glimpse of what could be one of the possible alternatives for these media in a context of market saturation and lack of innovation.

However, the thematic devices, of which this firm only has one terminal, they are not the only products that this Californian company, which we all know for being the manufacturer of the graphic cards of millions of computers that we have used, since it currently has another two on the market Models: A tablet, Tegra Note 7, And a smartphone, Blackphone 2, with whom Nvidia it refuses to lose prominence not only within the great US market, but also in others such as Europe and Asia, with much greater competition. Below we detail the most outstanding characteristics of these two models and we will check if they are really prepared to meet the expectations that their creators have placed on them.

Note 7, absolute discretion

When it comes to talking about this tablet, we find ourselves in a very curious situation. Good performance but moderate success, at least in Europe. However, this model may hide some surprises such as the technology of Nvidia PureAudio, which optimizes the audio across the two front speakers with which this device has, or HDR, which allows you to take good photos and videos in low light conditions. These two features position the Note 7 as a good alternative among those terminals aimed at the leisure since among its strengths, it also highlights a Nvidia Tegra 4 processor de quad core and a speed acceptable of 1,8 GHz that also make it ideal for those who like to spend hours and hours playing the best titles on your devices.

However, among his limitations we can highlight one resolution that 1280 × 800 pixels on a screen of 7 inches, which is still HD ready, and a rear camera of only 5 Mpx. Its cost, of only $155, gives it a good value for money that, however, can be somewhat eclipsed as it is a device that has been on the market for more than a year and that in the eyes of many users, is outdated.

Blackphone 2: Towards the high-end?

This phablet, launched in September, has surprised many not because of its characteristics or price, which we will discuss later, but because it is a device in which the fullfilment of security requirements It has become a key element that the Nvidia designers have not wanted to let loose in any way. The example is that it is the first terminal that encrypt all conversations and messages that the user sends to others. However, this is not the only feature that it intends to launch Blackphone 2 to the highest since this model is equipped with a processor 1,7 Ghz Qualcomma 3 GB RAM or with a 32 storage expandable through Micro SD cards, a battery with fast charging technology that, according to its creators, can offer almost two days of autonomy, and Silent OS, one more member of the family Android which, despite not being as visual as other softwares like Cyanogen, offers excellent security by being able to separate company information, personal content or social media profiles into different accounts but always from the same terminal.

Among its negative aspects we can first highlight its price, $799a rear camera somewhat limited of 13 Mpx that it is more typical of the mid-range and the fact that it is a device that at first glance seems more designed for the professional field, which can reduce its success in the market.

Terminals aimed at the general public?

As we have seen, Nvidia seems to bet on targeting specific users when launching its products. On the one hand, we have seen how Notes 7 is a good option for those who bet on cheap tablets and acceptable benefits for entertainment-based use. However, its biggest drawback is its age, since it can currently be difficult to find in the market and on the other hand, it has very powerful competitors in this branch of devices such as the Asus ZenPad 8.0. On the opposite side we find the Blackphone 2a phablet that has managed to solve at first sight the problems of security and privacy that users suffer regardless of the brand of their terminal. However, it also presents some obstacles that can harm your success, among which we highlight your price, which it shares with other high-end terminals from firms such as Sony, or the fact that its potential users can be people with purchasing power and professionals.

After knowing a little more about the options with which Nvidia intends to find its place both in the world of tablets and in that of phablets, do you think that it is prepared to fight against the rest of the firms or on the contrary do you think that it is undertaking good strategies, but whose success can be relative? You have more information available about other devices that this American firm has launched such as the Shield Tablet K1 so that you can give your own opinion.