One of the most outstanding characteristics of the tablet market and that have led to its success until relatively recently, was a very diverse offer in which it was possible to find from very affordable terminals that did not exceed 50 euros, even others that exceeded several thousand and that were erected as essential instruments to improve the labor productivity of many users.
With the Change of trend which resulted in a continued decline in the number of sales of traditional models and the new consumer preference for devices hybrid, we are witnessing the repetition of the same phenomenon: An offer that did not stop increasing and that broke the traditional barriers between the cheapest and the most exclusive with the aim of trying to reach a greater number of public but also, in order to position itself as an alternative not only for the most demanding who use these supports in their work, but also for leisure and home environments. But, are we witnessing the predominance of some segments over others? Next, we will try to see if the medium tablets y low cost they have gained ground to the most powerful on the market and, if so, what could have been the causes.
Changes
Often times, when we introduce you to new 2-in-1s, through their features we can see how these devices try to balance performance with cost. Currently, it is possible to find terminals that do not exceed $400 and that can surprise many in a positive way by incorporating the latest operating systems or high speeds capable of offering, at least in theory, a smooth operation in various environments. It is evident that in consumer electronics, each user is free to spend the amount of money they want to acquire new terminals but with an offer more focused on medium terminals by manufacturers, does it make a lot of sense to continue manufacturing higher models and expensive whose implantation can be reduced?
The referents
On many occasions, also in this sector, that statement may appear that emphasizes that in order to have powerful terminals, it is necessary and fair to disburse significant amounts of money. For the unconditional fans of specific brands such as Microsoft, the latest devices in the series Surface they can be considered the best on the market. Their benefits may be high and they deserve that qualification, but, can a terminal with such high specifications be fully exploited or perhaps, the public prefers to opt for more adjusted conventional and convertible tablets but that leave a better taste in the mouth to the time to use them?
Exclusivity
Often we also tell you that if there is something that defines, not only the market of the largest formats but also, those of smaller dimensions, it is your volatility, its rate of change. Consumer preferences can change rapidly and this has a direct impact on the success or failure of a particular model. Returning once again to the products of Redmond and also those of Apple, what if we also found a strategy based on the launch of more expensive terminals to try to offer a sign of identity and exclusivity in the face of the push of other firms ? What do you think?
Once again, Asia
Recapping, it could be that we are facing a context in which in the case of traditional tablets, the most expensive devices have already been totally banished. In the 2-in-1, a abundant supply in the lower ranges it could displace the most powerful, but also prohibitive, to the background. But what if we add one more factor to the equation? China remains determined to establish itself as a technological powerhouse and, as we all know, this has been very positive for the emergence of dozens of companies that, with more or less luck, have managed to position themselves in a prominent position inside and outside its borders. Do you think that this could be another determining factor in what refers to the trajectory of the most exclusive models?
So what?
Each company draws up strategies and objectives in order to remain a leader or climb positions. However, once again, the speed of market change can mean that in many cases, the tactics do not end up being effective. What if a successful measure could be a reduction of terminals even if this would result in a small decrease in your capabilities? What if this were the price necessary for the devices that claim to be the best to have a greater acceptance not only among the public to which they are theoretically addressed? What is your opinion? Do you think that the tablets of high end They can live a golden age if their manufacturers make a series of decisions, or do you think that these terminals are made on purpose for a public with greater purchasing power?
You have more related information available such as, the challenges facing brands at the other extreme and that come from Asian countries so that you can learn more about yourself.