A rumor coming from Business Insider reverts to the idea that Google will open its own stores in the near futureAlthough, this time it is not said that it will be to sell the products of the Nexus range of smartphones and tablets. This time we bet that these stores were dedicated exclusively to the sale of Google Glass.
Google glasses don't seem like something you can buy online for two powerful reasons. One, they will be expensive. They will be worth an amount of money perhaps too high for an online purchase. Two, its use requires an important explanation.
To these two reasons it must be added that it is expected that when they go out to the public there will be more customization options and since it is a device that we wear and that must adapt to our body it needs a slight adjustment. All of us who wear glasses know this. The Business Insider insider points out this function of fit as the most important.
With such a complex product that has a very long learning line, it is more than reasonable that it needs to be sold in physical stores with trained personnel.
So far Google has only had a similar experience in small delimited areas within large technology stores where it showed and explained its Chromebooks and the Chrome OS operating system. It started in California with a stand at the Universities and then moved on to the aforementioned stores in London. The work of the employees who worked there was not sales, but the pedagogy of the product to ensure subsequent sales.
In the case of Google Glass, consumers may have already seen enough to be curious about the product. However, beyond the fanatics of technology, the average citizen will really want to test the device before making an outlay that will be around $ 1500. Even if the price dropped significantly, it would not become a cheap product for quite some time and those stores would make sense initially.
They are just rumors but they tell us about the expectation that Google Glass raises as well as the same degree of misunderstanding.
Source: Business Insider