Samsung has launched a advertising campaign for its new line of professional tablets, made up of the three Galaxy TabPRO and NotePRO 12.2. The brand tells us about some of its main characteristics related to productivity, but it does not miss the opportunity to throw a few taunts at its rivals, specifically the iPad and Surface.
The aggressive comparison style is gradually being imposed in a sector in which competitiveness is very high, with a very wide offer motivated by a market growth perspective that we cannot find in any other type of consumer technology product.
This Samsung announcement seems to respond to the critical voices with the qualification of PRO that the Galaxy TabPRO. In reality, the Koreans have simply put state-of-the-art specs on a par with competitive high-end models but have not added productivity software, the Premium Suite, that we do find on the line Galaxy NoteBoth in the previous models and in this 12,2-inch PRO that, beyond the size, does not differ much in specifications than the recent Galaxy Note 10.1 2014 Edition. The only software detail that the TabPRO has that increases productivity is being able to have the screen split, a very important issue and that other brands should incorporate as soon as possible. Yes, it is true that we have Hancom Office, a very nice office suite, but there are other very similar options that we can get for any Android tablet.
In the ad, these two lines are put in the same bag, when their productivity benefits are quite different.
The comparison with the iPad goes to classic jokes, which are still true, of the absence of multitasking capacity in iOS tablets, something that is emphasized with the screen partition and its convenience for business communications where we want to continue talking by video call or chat while we complete some task.
To rise above the Apple tablet, it goes to the question of the Retina display, ridiculing this marketing term that has already been surpassed by all the manufacturers that have used WQXGA displays in the last year, among which are all the PRO from Samsung.
With the Microsoft models, you go to the untrue cliché of laptop-tablet confusion. In addition, an allusion is made to the battery, an issue that the second generation of Surface solved and with note.
Amazon's Kindle Fire simply emphasizes that you can't do anything but read books.
Samsung repeats with this announcement the style displayed in recent clips for Note 3 and Galaxy TabPRO 10.1As we said at the beginning, the label has been shelved by major tech brands in the last times. On this article We collected the ads for the Christmas campaign from these companies. Now you can see and judge yourselves.
If that is its pro version, you have to compare it with the surface pro. If that is done, the samsung machines become toy shit, both the note and the tab. As much as they have copied the windows 8 split screen. I have a surface pro and the battery lasts perfectly for 1 day with normal use and I have plenty to start the next day. The duration of a samsung tab or note is the same, no more than 1 day.
It is what I say, it is as if I call a Vocho Vocho F1 and compare it with Ferrari and Porche and take a video on Youtube
Wow, really, a tablet that calls itself PRO, I imagine for professional or productivity, it compares with the ipad and the Surface RT, because it does not compare with the Surface PRO ??? Because they have the same term, no, wait, because the Surface Pro has an Intel Core i5 processor not the ARM garbage, because it has Windows 8 Pro (X86) not the Android garbage (larger phone) and 64, 128, 256 and 512 GB of hard disk, not 16 GB that Samsung handles and 4 or 8 GB of Ram, not the 3 that Samsung handles, but I forgot, the Samsung Tab Pro has an optical pen …… but also the Surface Pro, So who's making fun of whom ???
if you want to show off the ipad, if you want to work Surface pro .. if you want Galaxy is for ¿?