It may seem too drastic, but the future of the Surface Pro 3 could be capital for the future of Microsoft's range of tablets. If the Redmond company stops seeing possible that Surface become a profitable business, it is possible that in not too long, they will cancel the possibility of launching new models to the market. But for this there is still room, we tell you the reasons why there are experts and evidence that support this argument and what could be the triggers for this decision.
Surface ends up being profitable for Microsoft. According to some calculations, you estimate that the losses derived from the Surface business amount to 1.700 million despite the fact that the latest financial reports put the income received from the sale of the different models on the market at 409 million dollars. Microsoft and Satya Nadella consider these losses as "a way to stimulate demand for the Windows platform", something similar to what they did in their day with Xbox, and both the Xbox 360 and now the next generation console, Xbox One, they are in high demand.
Every company wants its projects to go ahead, they make a bet, sometimes risky as is the case with Microsoft and Surface, but if these projects are not profitable after a while, they do not generate money, which in the end is what they are looking for, they end up pulling the blind. Although it has not been given too much importance, I could have already lived the first chapter of this story that can end with Surface underground.
Microsoft canceled Surface mini at the last minute and Nadella made it clear at the Surface Pro 3 launch event that the company would focus on developing hardware to increase productivity. This description does not include its own surface mini, but not a Surface 3 –Without the Pro- that has been rumored. Maybe in a while, they will present these new tablets and what we say will lose meaning (or at least, it will be postponed for another year).
Surface Pro 3 is then left alone in the face of danger, will soon be available internationally, including Spain, If it does not begin to give positive symptoms that enliven the idea of being able to make an important gap between manufacturers such as Apple or Samsung, things could take a turn. They are good products, and this is already a good base, but so have others that have been swept by the competition. What we are sure is that Nadella's pulse will not tremble if he has to end this project, he has shown it in the few months he has been in office, after all, Microsoft's business goes much further.
Source: The Verge
The problem is that Microsoft tablets are too expensive, even more than Apple, for its part Samsung offers very good prices, hence its success.
If they gave me the tablets that I chose, I would choose a surface, without a doubt.
But how do I have to buy it myself, because I buy a Samsung, which is the one within my means.
Also the Samsung is expensive for what it offers, and more the new ones that I put out that had the great idea of calling them pro
They have been 3 generations and Microsoft continues to make the same mistake, not all of us live in the USA and work at Microsoft, as they want a teacher in a rural school or a secretary in a small office or a parent to buy their tablets, if their price is expensive for what they offer, considering that a lap is the same price and is much better. Win RT was a great idea, to get a low-cost tablet to compete with Android, but no, they got it at a very expensive price and what to say about the SP Pro, twice what a lap of the same characteristics is worth, if Surface dies, it is not because of the competition or the surface itself, but because the geniuses of Microsoft did not know how to sell it