When talking about sales From tablets, smartphones and other media, we are faced with a war of numbers and with disparate results that make the analysis of the current situation of the devices that millions of people use every day more complex. As we remember on other occasions, a multitude of factors come into play, from the economic situation of the countries of origin, to the price of the materials used in manufacturing.
However, there are some facts that are more decisive than others. In recent times, the forecasts speak of sustained increases both in the models of more than 7 inches and in the phablets in the strict sense, but what could be behind this rise and what could be its possible causes? One of the most prominent is the appearance of middle classes powerful in the so-called emerging countries.
1. The Chinese and Indian cases
When we have talked to you about some devices that have landed hard, we mentioned that in their countries of origin, they had a great reception because their Internal market It was made up of masses of hundreds of millions of people who, although still showing significant inequalities, little by little increase their purchasing power and invest it in consumer electronics. India, but especially China, are key when it comes to quantifying the success or failure of the terminals.
2. Tablets and smartphones from local firms
The second fact is closely related to the first. A company settled in the country itself, generates a feeling of Trust and security for potential consumers. These technologies use strategies very powerful based on the creation of very affordable models that are within the reach of that middle class of which we spoke before, even if this means a reduction in their characteristics.
3. The jump to other regions
In a sector where a handful of brands take a significant part of the market share, the emergence of new players can be useful to create a more competitive. In this context, the production of terminals accelerates, the appearance of new tablets and smartphones among others, and finally, a more conducive framework for innovation and the arrival of new trends appears. And you, what do you think? Do you think that there is still a group of traditional technological powers that will continue to be decisive in the short and medium term? We leave you available related information such as, for example, challenges to those that still have to face the companies of the country of the Ganges so that you can give your opinion.