Although indications of an improvement are sometimes lacking in the segment of tablets, the next few years are always optimistic for manufacturers and investors. The slowdown that the sector is currently experiencing seems more typical of a moment of uncertainty and cambios, that of a permanent decline. And it is that the high demand of emerging countries augurs good health for the medium-term format.
The tablet market may be a bit static since 2014 but the reasons have more to do with the fact that most users already have a computer and its replacement cycle it is longer than in the case of smartphones. However, the growth in the purchasing power of broad sections of the population, especially in countries such as China, Brazil o India, will make manufacturers have to work hard to attract new consumers.
A study with a view to 2026 charged with optimism
Normally, the statistics that come to our hands about growth forecasts take 2020 as the reference year. However, this other study published by PR Newswire set your sights on the next 10 years. Basically, the key to the market is to be found in the segmentation, since each type of device will have a different and particular demand in different places on the map. For example, it is estimated that convertibles y 2 in 1 toy they will grow enormously in neighboring countries.
Tablets type slate They will also live a good period until 2021, however, from then on they will begin to lose some strength. Android (or Andromeda, in case of replacement) will increase its market value in this period by one 44,2%While iOS will go up in a 44, 9%. Even tablets in compact format, around 8 inches, which now seem to have it more difficult, will also see their position improved, generating a higher business volume in a 20,9% to the current one.
Demand in emerging countries will force innovation
Right now everything points to a braking or with a wear of the format. It is enough to take a look at the dwindling amount of equipment presented by the big manufacturers for the Android platform, and compare it for example with 2013. However, the Chinese market is more alive than ever, It is also enough to examine the number of new products presented by firms such as Teclast or Cube. For this reason, the big brands are going to be forced to innovate to try to get a good portion of the cake in those enclaves emerging.
Although sales are not as high in Europe as they were a couple of courses ago, the time is approaching when many users will have to renew their tablet, with what sales will have to balance. This fact, together with the one mentioned in the previous paragraph, will presumably force brands to plague the market with new models in the next two years.