We often show you data about the tablets sold in the different quarters of each year. However, it must be taken into account that these numbers cannot be treated as something fixed, since within them there are a multitude of nuances that mean that in global terms, there are rises and falls in equal parts, which reflects the more dynamic behavior of this support over time.
A few days ago the latest quarterly results were published. Next we will tell you more about them and we will try to see all those nuances that are hidden behind the statistics. Which brands will have obtained the best results? How can the tables be interpreted? We will now try to answer these and other questions.
Data
According to the figures offered by the consultancy IDC, in the last three months some 40 million tablets have been sold worldwide. This represents a decrease of close to 5% compared to the same period last year, when some 42 million devices were marketed. The data in theory are not the best, since it would be the twelfth quarter to the downside. However, as we will see now, the outlook is not as bleak as it may seem.
The largest firms balance the number of tablets sold
As we said at the beginning, there are nuances that must be taken into account when trying to see the available data. The leading technology companies in the sector continue to bear the current situation with ease, being the smaller the most harmed. By positions, the ranking is as follows: Apple Lossless Audio CODEC (ALAC), the first, bringing together a quarter of all the models sold. The latest iPads seem to be behind this push. Second, the South Korean Samsung, with 6 million units. The bronze medal goes to Amazon, which has managed to increase its market share to 10% thanks to the Fire series and that, according to PhoneArena, is succeeding with a strategy based on very competitive terminals both in cost and performance.
Source: IDC, PhoneArena
Special mention for Chinese brands
In the table of tablets sold, Huawei and Lenovo could not be missing. These last two brands have also used a more aggressive tactic based on the launch of new models such as the MediaPad T3 7. In the third quarter, the Shenzhen-based technology company has managed to sell 3 million units, which represents an increase of almost 19% compared to the same period in 2016. On the other hand, Lenovo has also decided to bet on the renewal of its catalog with supports such as Tab 3 7 Essential, focused on low cost. Do you think this data is good or bad? So that you can learn more about everything that moves within models over 7 inches, we leave you available similar information, such as a list with the best Android tablets of 2017.