The difficulties in making Surface 2 a success

Microsoft Surface 2

The future of Surface 2 it will start to measure very soon. From October 18, American buyers will start to get their hands on them and the line will begin to pass its second resistance test. Until now, Microsoft's journey in the tablet sector cannot be described as successful, so much attention is paid to this process because a second hit would be bad not only for the hardware division but for the Windows platform.

Digitimes has investigated the possibilities that Redmond and their tablets have in this business and their conclusions are not at all promising. After the presentation on September 23, in which the specifications that everyone knew from the previous leaks were revealed and in which the prices could be known, all the cards were on the table. These are the reasons why Digitimes Research believes that Surface 2 will fail hurting your platform.

First, there are the Windows RT problems. Microsoft has been left alone supporting this version of its OS and no manufacturer he will tie any product with it. Surface 2 will insist on this operating system despite the fact that the previous model had losses of 900 million dollars.

Microsoft Surface 2

Second, the Average price of Windows tablets with Intel chips is lower to that of the starting price of Surface 2. We are talking about $ 300 compared to the $ 449 that we will pay at least in the Surface 2.

Third, there is the loss of differential value of Microsoft Office. The arrival of the Office package on Windows RT has perhaps come too late. The other two platforms have looked for compatible or differential office solutions for their equipment. Google has taken a decisive step in this direction by free Quickoffice for both Android and iOS.

Those of Redmond have already made it possible to use Office on smartphones from other platforms but for payment accounts.

Por último, la confusion between full Windows 8.1 and Windows RT 8.1 is still present in consumers, who have difficulty identifying either one as an OS for tablets. Maintaining the idea of ​​OS for PC generates frustration in those looking for traditional Windows and a lack of interest among those looking for a tablet experience. This also affects Surface Pro 2 and tablets with the full OS.

Digitimes Research gives a tough review, although it pinpoints brand and platform challenges.

Source: Digitimes


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  1.   Sergio Pérez said

    I think the products that Microsoft has launched are very good and are worth that money. A € 300 tablet has no point of comparison. Make it an obstacle? Yes, it is true, but the iPad is more expensive and offers fewer possibilities.

    1.    MB Ricardo said

      That's what I say, they complain about the price, when here in Mexico the 4GB iPad 16 is worth 7499 Mexican pesos, the 16GB Samsung Galaxy Nte is worth 7999 and the 32GB Surface RT (before the price reduction) It was worth 7699, and say if on the ipad or galaxy note I can run desktop programs, the price is not an obstacle, nor the not being able to run desktop programs, because surface rt, it has always been said that it is a tablet, not a pc , like the surface pro

  2.   MB Ricardo said

    First of all, here in Mexico, tablets with intel atom are not worth less than the surface, hp's ka envy x2 is worth 11,999, the white Samsung is worth 9,999, the blue Samsung with a keyboard is worth 12,999, the dell without a keyboard is worth 11,499 and the 8 ″ acer is worth 6999, while the original 32 gb surface RT is worth 7,699 and the 64 gb is worth 10,149. About the office, it is true that there are many alternatives, and even free, but I have seen analysis of the quick office, and they say that the microsoft office is even better, I do not say it, several pages say it. For Surface 2 to be a success, it is not only worth making a better design, better hardware, better software, you need better advertising, good marketing, because the ipad sells what it sells, it is a good equipment, of quality, but the The cost is high, there are even cheaper android tablets, but it sells thanks to its marketing campaigns, here in my store where I work, it has a large display for the ipad, that's why people pass by, and see it and start using it , that must be copied or adopted by Microsoft