Always at the end of each year we start with the forecasts of the tablet market for 2014, these reports are interesting for investors and are always filtered to the specialized press. We have a new one from the Taiwanese medium Digitimes, a reference for its privileged relationship with companies that manufacture devices and supply components to technology brands. His forecast is that they will be shipped 289 million tables in 2014, this supposes a 23,6% year-on-year growth.
As we can see, the forecasts are already much more modest. We have come to receive growth prospects of up to 70% but it seems that the tablet market begins to be mature.
The distribution of those 289 million is very interesting. The first brandswith the exception of Apple, they will reach a 105 million figure and they will surpass for the first time to the Chinese private marks that will remain in 104 million. Apple will stay at 80 million units.
The first two pieces of information indicate something interesting. Consumers are increasingly demanding the version of Android with Google licenses and not that of the Android Open Source Project that those cheap tablets made in the Asian giant usually bring. Another important piece of information is that these brands are cutting prices even more, and will present devices even more competitive than last year. That is, the The low cost tablet boom is not over.
Samsung will continue to be the king in that second group with 53 million tablets shipped. These figures are significantly lower than those that we recently offered you from the South Korean environment ET News. We already warned that it seemed to us an overly optimistic forecast and that it was in line with a growth figure of the general market of 43%.
They also give us an interesting fact about ASUS. It seems that negotiations with Google they would not have gone well and they will no longer make any Nexus family tablets in 2014. This would bring them down to fourth place. The third place would be occupied by the giant Lenovo.
Source: Digitimes