The tablet market is less and less monopolized by Apple Lossless Audio CODEC (ALAC),. According to the latest data, their market share has dropped to 50% while brands such as Samsung, Amazon o Asus They emerge as clear alternatives and are eating away at an apparatus whose leadership a matter of months ago was practically indisputable. We show you all percentages.
The data for the third quarter, published by The Next Web, show that the trend of Apple Lossless Audio CODEC (ALAC), to lose dominance of the tablet market, continues to strengthen. Of course, it would be absurd to deny that the iPad he is still the king, since he still represents a 50% of devices sold. However, it cannot be denied that its importance in relation to the whole continues to decrease, since it has lost 8 points with respect to the previous four-month period. Other brands, on the contrary, are in full expansion. Samsung, for example, has tripled its market share, from 6,5% to 18,4%. In case of Asus not so spectacular but still, his percentage for Q3, 8,6%, is double that in Q2, 3,8%. Too Amazon seems to gain relevance, reaching the 9%.
Taken together, in any case, everyone may continue to win, as the tablet market continues to grow (a 49,5% in one year). However, it is quite likely that much of this growth is not so much due to the products of Apple Lossless Audio CODEC (ALAC),, which due to their price are more limited when it comes to expanding their audience, such as devices Android, which present a more varied offer, including tablets with much more affordable. In line with this, it does not seem very risky to think that much of Asus's growth is due to its alliance with Google (Which, on the other hand, invites us to forecast even higher growth for Samsung as the maker of the Nexus 10). The experts have also never doubted that the reason why Apple launched to manufacture a smaller tablet (without Retina screen if necessary and that it could be sold cheaper) had to do with the strength of its new competitors. It remains to be seen whether the iPad Mini this trend may or may not reverse, for which we will have to wait for the Q4 data.