Despite that el iPad it is still in many respects the tablet of reference and that Apple Lossless Audio CODEC (ALAC), continues to lead tablet sales in most parts of the world, devices Android they continue to gain ground and their dominance is increasingly questioned. What is the outlook, however, specifically for Spain? The latest studies confirm that in our country the situation is quite negative for the apple company.
El iPad It has been the king of tablets from the beginning and, in some ways, it will probably be for quite some time, but over the last two years the studies on the evolution of the market share of the big manufacturers of tablets, have made the trend quite clear: after a long time tirelessly gaining ground, only now does it seem that Android is beginning to approach its ceiling, and only to take over from the attack on WindowsWhile Apple Lossless Audio CODEC (ALAC), does not stop falling. The data for Spain, in any case, is especially critical.
Bad evolution in 2013
on the Internet have had access to data on the figures of sales and market share of the iPad in our country last year and, as we anticipated, the data are not too positive for those of Cupertino: in the first month of 2013 they achieved 17,8% of sales (a 37,3% of market share in terms of value), a figure that amounted to 22,2% (41,5% in market share) in February but which has fallen to 12,8% (26,8%) in the month of December, one of the key dates for manufacturers due to the Christmas campaign, even despite the fact that the debut of the iPad Air and the iPad miniRetina.
Samsung surpasses Apple in Spain
These data only corroborate what we had already seen in other studies, and the fact is that, apart from international trends, Spanish is a particularly unfriendly market for Apple Lossless Audio CODEC (ALAC),, being clearly outmatched by Samsung and followed quite closely by low-cost manufacturers relatively little known. Will you get the offer from iPad 4 at the price of the old iPad 2 change the situation?