Apple has released its financial results in the 2013 first quarter of the year and the numbers are scary. Those from Cupertino have sold 37,4 million iPhone y 19,5 million iPads, improving the results of the same quarter in the previous year. Selling mobile devices is the healthiest part of all of Apple's activities. Paradoxically, although the numbers of units sold are maintained or increased in almost all its products, its benefits have been reduced.
The 37,4 million iPhones in these first three months of the year exceed the 35,1 million in the same period in 2012. Also in the same time parameters it has gone from 11,8 million iPad to the current 19,5 million. The growth in the company's tablets is brutal and corresponds to the growth of the global tablet market. They do not offer us data by model, therefore, we cannot know if the fourth generation is working at a high level or if it is the iPad mini that is succeeding.
The rest of its products continue to sell more or less the same, with the exception of iPods that are falling and no longer account for 2% of Apple's profits.
Another business that has grown impressively is that of applications, content and services, something that is natural with more and more devices out there. The benefits have reached 4.114 million dollars. The sale on iTunes audiovisual content and applications is brutal with 800 downloads per second. We also have to add storage services. iCloud already has 300 million users.
With all these positive variables, it is incredible to think that the company has reduced its profits. This is explained by the rise in prices in supplies and by the stock market instability that has led Apple shares to be worth half what they were a year ago. Although it could also be read that investors in new technologies are taking their money to other more promising or stable values.
In the subsequent press conference, Tim Cook, President of the company, said that the company is working on new hardware, software and services for the near future. And has hinted that new formats they could surface. The phablets have been almost ruled out since it would mean abandoning the quality of the iPhone screen. In this way, we would only have the iWatch.
Image: Mac Rumors
Source: Apple Lossless Audio CODEC (ALAC),