Reports that a statistical company has obtained on screen orders for Apple indicate that the iPad mini is outselling the iPad 4 and what is his toughest competitor. The truth is that this is not news that gives us a great feeling of surprises at this point, but if they had told us this the day that Apple presented its new 7,9-inch tablet, we would have said that in no way.
An NPD Based on a monthly order report for TFT LCD panels, compares shipments of the two screen sizes in December 2012 and January 2013 and the truth is that the data that is put on the table is terribly different from one month for another and clearly point to a change in strategy in the company.
Orders for 9,7-inch Retina displays went from 7,4 million in December to just 1,3 million in January this year. However, orders for 7,9-inch screens went from 4 to 5 million units. The data is significant and in the case of the small Apple it is accompanied by an even movement in the tablet market where 7-inch screens have also increased their demand. However, it seems that in the format of tablets that are around 10 inches, it is those with 9,7 inches that have fallen dramatically, given that the 10,1-inch, common in many high-end Android tablets have also increased and even those of 11,6, more typical of Windows RT or Windows 8 tablets, have also increased their orders.
It is not the first data that tells us that the iPad mini is being the toughest competitor of the classic tablet of the Cupertinos. One month ago we found out that distributors complained that Apple forced them to buy large iPads when ordering their little sister, who performs better in stores.