The iPad remains a hegemonic force in the US market

iPad Air box

Although, in general, Android tablets and iPad tended to match their number of sales in 2013, the US market continued to bet on Apple. However, the differences are reduced and Google climbs quite a few positions in the range categorized as personal computers through the United States Commercial Channel, not only thanks to the tablets, but also to the Chromebooks that have starred in a significant escalation in sales.

The trend shows a huge advance of the Android manufacturers in the tablet sector and a notable increase in buyer interest in Windows 8 and Windows RT, however, the position of the iPad it remains fairly stable, despite having lost a bit of share throughout the year that we have just left behind. Apple's tablet is still a 15% of personal computing equipment, including desktops and all types of laptops, but not smartphones.

Android and Windows are on the prowl

The apple has lost some ground in the tablet sector, but it is about a minimum percentage if we take into account the great increase in its competitors. And it is that the teams with Android and with Windows have doubled, respectively, their quota throughout 2013.

IPad Android market share

What can be seen in the graph of the Commerce Channel in the United States is that the rise of tablets with Android and Windows takes advantage, above all, of the sales drop in laptops and desktops on all platforms except Google's. The price content of the Chromebooks has raised the share of this product from 0,2% to 9,6%.

Data by manufacturers

Lenovo y HP They are the major PC manufacturers worldwide, a figure that is also reproduced in the US market. However, the popularization of tablets has led to an escalation of Samsung within the segment measured here. The South Korean firm, thanks to Galaxy Tab or Footnotes, has grown by 678% compared to the previous year in this area.

Sales by brands

If any way, if we only consider tablets, Apple Lossless Audio CODEC (ALAC), keep enjoying a 59% share within the most important market in the world, the United States. It will be interesting to see if Android and Windows manage to maintain a good pace of evolution in the coming months

Source: 9to5mac.com


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