While waiting for the results of all the companies during the first quarter of 2017 to be known around April or May, many are already presenting those corresponding to the last months of 2016. Either through their official publication, or With leaks carried out by consultancies or specialized portals, the accounts are the most faithful reflection of the situation that both the firms and the media they manufacture and sell during the different years are going through. Through them, it is not only possible to check what the trajectory has been in the most recent past, but it is also possible to check, as we told you a few hours ago with the Android and Windows adoption figures, the possible behavior in the short term.
Apple would be going through a losing streak in the sale of iPad in contrast to what would be happening in other formats manufactured by those of Cupertino. During the following article, we will tell you what is happening in the tablets of the apple company and we will try to see once again, what are the causes of not meeting the expectations set by their manufacturers and also, what could be the direction of technology supports if we take into account that other devices from Asian firms and convertible formats are going strong and trying to combat the downward trend in the sale of conventional models that has characterized the sector for almost three years.
The data
According to the portal appleinsider, during the last quarter of 2016, the number of iPads sold reached 13 million units. At first glance, this data may seem positive if we take into account that the months included cover from October to December. However, the decrease is significant if we take into account that in the same period of 2015, the 16,1 million of terminals still in a context known to all of a general decline in all companies. In percentage terms, the drop is around 20%, which could put Cupertino's men in a bind.
Impact on profits
This decline, not only would have had its consequences in the tablet sector, but also echoed in the quarterly benefits of the company, what happened of the 7.000 million of dollars a something more of 5.500 in the last months of the year. Mobile terminals and Macs would be responsible for minimizing the impact on the decrease in the number of tablets sold, although the increases would have been minimal, of approximately 1% in the case of computers and would reach 5 million units sold.
Apple's perspective
No company likes to admit that it is going through a pothole and Apple is no less. Since the signing, they assure that not only has there been no decrease, but also, el iPad has become a leader in formats larger than 7 inches by occupying a market share of more than 85% in the case of models that cost more than 200 dollars. What do you think about this statement?
Reality
As collected by TICBeat and using as a reference the data provided by the consultancy IDC In this portal, Apple would not reach a quota as high as they claim from within Cupertino. The apple firm would be the leader, yes, but with an implantation of 21%. Samsung would follow closely with 15%. However, the large winners would Amazon and Chinese technology. The Internet shopping portal would have obtained good results at the end of 2016 with its Fire devices with almost 4 million terminals sold and an increase of close to 300% compared to the previous year. In the case of the Great Wall country brands, the rise would have been led by Huawei with an increase of 28% compared to the same period in 2015.
The future
According to appleinsider, the company would be preparing three new models that would see the light this year and that would be characterized by a new increase in their screens that, in the case of the largest model, would exceed 12 inches. However, if there is another factor that characterizes Apple, it is the fact that the terminals incorporate minimal news more focused on gaining visual appeal and that, in addition, in many cases continue to have a quite high price which for many, does not represent a balanced value for money. On the other hand, as we mentioned at the beginning of this article, the rise of convertible terminals and the incorporation of advances such as virtual reality in them, could weigh down the success of future models of the apple firm. Time will serve to clarify possible questions.
As you have seen, Apple could be losing ground in the tablet format. After knowing the sales data for the last quarter of 2016, do you think that those of Cupertino could lose their leadership in this support in the short term due to the push of Asian technology companies? Do you think that a deep renovation is necessary in all the terminals that it manufactures, regardless of the category to which they belong? You have more related information available, such as some comparisons with models from other companies so that you can give your own opinion.