The reasons why Google might abandon Nexus 10

Launched in November 2012, The Nexus 10 was positioned in its day as Google's big bet. A year and a half later, the Mountain Viewers have reason enough not to re-launch a tablet this size. The truth is that the initial expectations were lowered as the months passed until ending up in a not very positive situation for the company, which will almost certainly choose other avenues for the future, such as the possible Nexus 8.

Less than a week left for him Google I/O This year's developer conference promises great things, and several new terminals could be unveiled these days. Among them there is one that is undoubtedly one of the most anticipated, although its presence is not confirmed, the new tablet of the firm, the Nexus 8. This model would be positioned by size between the two current, 7 and 10 inches and therefore will be able to reach new customers who increasingly find in this intermediate size, their ideal device.

Google's latest tablet is the Nexus 7 from 2013, in this case, the company opted to renew a product that had been profitable and had been liked by users. The Nexus 10 however, has not had a second generation, a model renewed since it was launched in November 2012. A little over a year and a half ago it was the main asset of the Mountain View, who made a waste in their campaign where they presented it as "The highest resolution tablet", the ultimate iPad Killer some said.

Bad feelings from the start

Unlike other companies, Google does not advertise and provide information about the sales of its various Nexus devices. However, there are estimates, studies and some research that approximate these figures. Right from the beginning, things did not look good, an analyst calculated that during the first 5 months only 680.000 units were sold. To give us an idea, at that point the Nexus 7 accumulated more than 6 million units sold.

Since then, things have not gotten better. About seven months after the launch, Julián Beltrán, Spanish developer of the Google Glass team gave one of the keys to this bump: “people don't know herIt is one of the best devices on the market but users go to physical stores and ask for Apple or Samsung ”. Precisely its distribution system through Google Play It could be another reason, since the Nexus 7, for example, is present in many physical stores. Another analyst, Benedict Evans, collecting data from active Android users has estimated that only 1 in 10 Nexus users I was using a Nexus 10.

Your sights set on other goals

In short, a team with more expensive components to manufacture that has not had the impact and above all, has not reached the sales numbers they expected. Enough reasons to look the other way and bet now on another route. The results of this new route could be seen as we said at the beginning, next week, if the Nexus 8 is finally announced at the event. Its size could not be much different, it is said that 8,9 inches but there could be more factors that work in its favor. Meanwhile, it seems that the idea of ​​a new Nexus 10 dissipatesAlthough we can never rule out anything, the same in a few days we get a surprise.

Source: androidorigin