Plans for him Tesco tablet launch they are already very defined. We even know its name and its format. Hudl will be a 7-inch tablet which will offer a great quality and price ratio and whose main objective will be to sell digital content and subscriptions to the company's own streaming services. Blinkbox will play a fundamental role. The video platform that the supermarket chain controls since 2011 has 2,8 million users per month.
In a very enlightening article, The Guardian describes the different steps that have been taken for British supermarkets to launch themselves into a race in which they will face very well positioned competitors.
The main attraction is the growth that the tablet format is experiencing worldwide. By this year it is expected that more tablets will be sold than PCs. So much so that Lenovo, the world's No. XNUMX computer maker, has sold more mobile devices this year than PCs.
Tesco's strategy is very similar to that of Google and Amazon, with their Nexus and Kindle Fire lines, respectively. The British newspaper specifies that it will be a 7-inch model and that it they will sell for about 100 pounds, that is, about 115 euros and about 150 dollars.
The plans go a long way back, as they registered Hudl's trademark for electronics, tablets and accessories as early as February.
The president of the company recently recognized that the consumer electronics business is complicated, especially with large computers that require a lot of storage and display space.
However, the plan is sell this product mostly in your online store, having as main objective those who already have Blinkbox and regular customers inserted in any of their plans Loyalty. They will make an initial order of about 100.00 units for the Christmas campaign, as a test. The contents are very important, since the company has to somehow cover the sales they are losing in CDs, DVDs, books and video games.
In Spain, TESCO does not have a solid presence and we will hardly see this new tablet, but it gives us an idea of how juicy this business is, plus those that it drags on its side.
Source: The Guardian