There are data that are very clarifying. Lenovo is the world's leading manufacturer of computers for a few months above HP, Dell, ASUS and Acer. Well, despite this, in the second quarter of 2013 sold more smartphones and tablets than PCs. In case we were not already clear enough, this is a definitive indicator that the basic personal computer today is a mobile device, while desktop computers and laptops have become work tools.
Figures published by the company itself explain the trend. In terms of units sold, their mobile products have better numbers, although the profit margin with more traditional products is higher. In addition, in this section they increasingly have higher-end products that have more profit margin.
The laptops are the product that generates the most benefits. It is 52% of your total earnings. Despite the fact that world sales have fallen by 12,9%, they managed to increase them by 4,7% compared to the previous year, taking 17,3% of the world market.
Desktops accounted for 28% of its profits. The number of units sold fell 2,8% in a market that neither grew nor decreased worldwide.
Sales tablets and smartphones combined grew 105% compared to the previous year and represent 14% of total income. One of the strong points of this growth is the increase in the sale of smartphones in China, even so, this section of the business is not yet profitable and is in the development phase. Despite this, they are already the 4 world seller of smartphones and their business has grown by 132%, the highest figure among the top 5.
La sale of tables is profitable Today for them and their leadership position in PCs helps them a lot in sales, although they do not have a dominance in the market for now.
Source: Lenovo by Toms Hardware UK