A few weeks ago, we showed you a compilation with the Five mobile brands that will fight so that Nokia does not reach the Top 10 of manufacturers most implanted in the world in 2018. At the bottom of the table, we found Xiaomi, while in the top positions, we saw other Chinese technology companies trying to compete against Samsung and Apple, the two most powerful. It was about Oppo, Huawei and Vivo.
The market of the Country of the Great Wall, due to its size, is one of the most important battlefields in the world and in which most companies, regardless of their size, try to achieve their particular victory. However, this can also present limitations, such as a reduced presence in other areas with great potential and that may be vital in the future. Today we are going to review the strategies that several of the brands mentioned above will follow during this exercise to try to climb to the podium of that ranking.
1. Huawei
Currently, the intentions of the company based in Shenzhen, go in a specific direction: to be practically in the second position, ousting Apple. To do this, he will use two tactics: The first, to step on the accelerator in the number of units produced, from approximately 170 million in 2017, to 200 million this year. In addition, according to PhoneArena, The technology company will try to advance further in the field of Artificial Intelligence, which it has already incorporated into some of its best devices such as the P20. Do you think that the creation of a own app catalog it can help?
2. Xiaomi focuses on India
If China is now the largest market in the world, in the near future, India could be the one to win this recognition. The country of the Ganges, although with many nuances, is achieving an increasingly numerous middle class and with greater purchasing power, as happened in its northern neighbor not so long ago. This mass, made up of hundreds of millions of citizens, would spend more on consumer electronics and that is why the largest firms put their focus there. In the case of Xiaomi, the strategy will not only be consolidation here, but also, an increase in the number of smartphones aimed at the second most populated state on the planet, going from 120 to 150 million units manufactured.
3. The case of Vivo
This technology is right in the middle of the table, competing in a continuous tug of war with Oppo. The firm has been registering sustained growth in recent years, although the main driver of all of them continues to be the Chinese market. To try to gain more credibility inside and outside her place of origin, she is now immersed in the manufacture of higher models that are supported by axes such as Artificial intelligence.
Do you think that both Xiaomi and Huawei and Vivo will achieve the objectives that have been set in 2018 and that they will be able to challenge the current leaders for the throne? We leave you available related information, such as an analysis in which we see how the main companies share the Chinese market so you can learn more.