We all sensed that Microsoft it had not done quite well with the sales of Surface, its first line of tablets that featured two models: one with Windows RT and the other with Windows 8. According to a report submitted to the United States government as part of its tax obligations, we know that the company $ 853 million revenue from Surface sales. Although it is a large amount of money, the truth is that it does not cover the expenses of research and manufacturing and advertising a stock that was never sold in its entirety.
The report we are talking about was submitted to the Security and Exchange Commission covers the length of time these devices have been on sale, from the third quarter of last year to June 30, 2013, about 9 months. This amount of money coincides, roughly accounting for the unit sales estimate that did Bloomberg. According to the news agency, they had been sold 1,5 million tablets. Of these Surface RT, it represented 1.100.000 units for the 400.000 units of Surface Pro. We provide this estimate since Redmond's have never given official data, beyond that statement by Steve Ballmer showing dissatisfied with results below his expectations initials.
As you may have noticed, we refer to income. Of course, there have also been expenses and, what is worse, losses. It is estimated that development and publicity of the two models cost 898 million dollars. In turn, losses from poor Surface RT sales, which never reached the numbers of the initial forecasts, would reach 900 million dollars.
That is to say, Microsoft has lost more than $ 900 million entering the tablet business. Having seen the plans they have to continue and put more meat on the grill should be considered an investment in a highly competitive market but with many possibilities due to its spectacular growth.
Source: SiliconNews