Chinese technology companies are a recurring information in hundreds of news portals around the world and, in a matter of a few years, we have witnessed the birth of dozens of companies that, at first, have begun to gain a foothold within of the local market and that, in other cases, have managed to make the leap outside the country of the Great Wall. In an attempt to put aside the widespread cliché that consumer electronics from it are made up of products of very poor quality and copied from those that the large world firms have been manufacturing for a long time, they try to differentiate themselves either by characteristics such as a low price or benefits, at first glance, very balanced, to get millions of users in other regions.
Among the dozens of cases that we can find to exemplify this situation, today we are going to focus on Living. A firm not very well known in Europe but which, after consolidating in Southeast Asia and having obtained very good results in China, his country of origin, has taken another leap abroad with the aim of achieving the same success that it has already achieved in the areas that we have mentioned. Next, we tell you what are the great assets that you can count on through the analysis of two of your phablets star.
The strategy
If there is something common to all the technology companies of the Asian giant, or at least, of the largest, it is the quality jump which has allowed some of the devices manufactured by them to reach the high end. Visually attractive finishes, the incorporation of more durable materials and a commitment to offering quality, regardless of price. They are the weapons used by Chinese firms. In the case of Living, the tactic is more focused on the manufacture of terminals with audio and video features . elevated aimed at first at a young audience that uses their smartphones for leisure.
Vivo V1 Max
We started with a device that has been on the market for about a year now but, to this day, continues to obtain very good results. Among the highlights of this phablet, we find a screen of 5,5 inches, a resolution of 1280 × 720 pixels and a processor made by Qualcomm that reaches peaks of 1,4 Ghz. It has a 2 GB RAM and a storage capacity of 16 which, at first glance may seem low but can be expanded to 128. Its operating system is FunTouch OS, an interface developed by Vivo and based on Android 5.0.
Vivo V3 Max
Broadly speaking, it can be considered as the successor to the V1. This model has had considerable success in Southeast Asia thanks to features such as a resolution Full HD 1920 × 1080 pixels framed at 5,5 inches, their cameras back and front of 13 and 8 Mpx respectively and that allow the creation of videos and montages at a semi-professional level. However, the most significant advances with respect to V1 are found in the RAM, which doubles and reaches the 4 GB and storage, which on this occasion part of the 32 GB and that can also be expanded to 128. On the other hand, its processor stands out, a Qualcomm Snapdragon 652 that reaches maximum speeds of 1,8 Ghz.
Pros and cons
Vivo has made an effort to produce products capable of competing not only against rivals in its country, but also against other international firms thanks to phablets like the ones we have mentioned. However, the firm faces some fronts that are still pending to be solved. First of all, we highlight your price, which in the case of the V3 Max, can exceed 400 euros. A high amount if we take into account that other manufacturers offer similar devices at more affordable costs. On the other hand, his scope of distribution, since in Spain, the best way to acquire their products, and sometimes the only way, is through channels of buy online. All these factors mean that, despite the fact that Vivo advances little by little and increases its market share, this is approximately 5% of the world total and that it focuses especially on China and its neighboring countries.
After learning more about how it intends to position itself in the consumer electronics sector as a benchmark, not only internal, but external, do you think that this firm has everything it needs to achieve its objectives, or do you think that it still has to improve? some aspects of their devices related to their cost and their commercialization in order to reach a mass of millions of users more effectively? You have available more related information about other devices manufactured by this firm, such as the XPlay 5, which has already caused a sensation in China for having a 6 GB RAM, so that you can give your own opinion about what this company can offer.