When we have told you about the trajectories Of the different companies that today, launch a multitude of tablets and smartphones among many other supports, we tell you that failures and successes occur indistinctly in the history of firms and consumer electronics itself. These positive and negative aspects can be decisive for the course of all of them in the short and long term.
Currently, specialized media around the world have their sights set on Mountain View, since in a few hours the Google I / O of this year in which the popular search engine will officially announce elements highly anticipated by millions of experts and users from all over the planet such as Android O, or also, new devices of the Pixel and Nexus series that could see the light, but has technology had a bed of roses? Next we will review the milestones that for better and for worse, have had an impact on the history of the brand.
1. Google is born
At the beginning of 1996, two Stanford University students named Larry Page and Sergei Brin created a search engine whose original name was BackRub. Its sustained growth in the following years means that in 1999, this object, which is now called Google, is available in a total of 10 languages, including Spanish.
2. 2005, a crucial year
About 9 years after its birth, two tools appear that today continue to have a great impact: Google Maps and Google Earth. However, what would have the greatest impact in the future would be the purchase of Android Inc., a forerunner of the operating system that is currently found in more than 1.500 billion tablets, smartphones and computers around the world.
3. The golden age
Economic cycles of growth and recession also determine the direction of consumer electronics. In 2007, just before the outbreak of the last crisis, Google became the most popular brand on the planet and its value exceeded 65.000 million. At the same time, there was the acquisition of a multitude of platforms such as Panoramio, a social network seed in which the public could upload photographs of places they visited.
4. The first devices
In 2010, relatively recently, those in Mountain View made the leap to launching their own terminals. The pioneer was Nexus One, which was already running Android and was later accompanied by other models such as S, manufactured by South Korean Samsung. Between 2010 and 2012, an attempt was made to experiment in other fields such as automotive and augmented realityFields that, as we will see now, ended up in the drawer due to their poor results.
5. Android
The green robot system has been crucial for the tablets and smartphones have had the welcome they enjoy today. With a new version every year, as we mentioned before, it is the most widely implemented interface in the world in portable media, becoming present in 8 each 10. This year we will attend the launch of the new member of the family.
The failures
1.Google Wave
We started with an element launched around 2009 that sought to unify tools such as gmail and the chat created by those from Mountain View. Users appreciated that it was an original initiative but that it was still too complicated to handle, which resulted in it being forgotten.
2.Google Glass
Augmented reality glasses were intended to revolutionize consumer electronics and set a before and after in the sector. Announced at I / O 2012, they drew criticism for a multitude of aspects, among which their price stood out, which was around the $1.500 and that caused only a few thousand units to be sold worldwide. In 2015 the project was relegated to the background.
3. Project Ara
The modular terminals They gained some strength between 2014 and 2015. It was expected that, like augmented reality, devices with interchangeable components would make history and mark the birth of a new generation of much more customizable handsets. However, the reluctance of the manufacturers themselves, who opted to launch more models on the market before allowing the public to modify the ones they already owned, and the lack of interest from many consumers, also forced this project to be put in the drawer.
4. First models of the Nexus series
Google's pioneering tablets did not have the success that was expected of them. A late arrival to the market compared to its competitors and some other aspects such as its price, led to terminals such as the Nexus 10 and that was considered as one of the great launches of 2013 did not reach one million units sold worldwide. Would it be a preview of what was to come later in the format?
5. Android
Just as this platform has been one of the successes of Mountain View, by many it can also be considered one of their mistakes not because of the success it has had, which can be indisputable, but because of the fact that fragmentation it faces and that results in a very slow adoption of the latest versions that may have consequences in terms of the reception of future versions such as O. What do you think?
As you have seen, in Google lights and shadows also happen. What other successes and errors would you add? You have more related information available, such as what is expected to be seen in the I / O so you can learn more.