There has been little time to speculate since the first signs of a new iPad de 128 GB until Apple Lossless Audio CODEC (ALAC), It has confirmed it, despite which, time has not been lacking for an insistent question to begin to circulate along with the news: for what? Seen from the Cupertino side, however, the question is rather why? Some analysts, however, seem to find very good reasons why the apple company has decided to make this move and they have a lot to do with the much-discussed problem of “cannibalization”. To tell the truth, with that, and with the profit margins.
A couple of weeks ago we said that maybe the real one iPad Killer it was none other than him iPad mini And, in any case, it is already beyond doubt that the compact tablet's sales are being stellar at the expense, to a large extent, of its older brother. However, Tim Cook, has insisted in recent statements that the cannibalization does not worry in the least to Apple Lossless Audio CODEC (ALAC),, recovering an element of the company's classic strategy that could be summarized as "better us than others".
However, although much less discussed, there is another case of cannibalization as or more important than that of the iPad mini and iPad: the one of iPad y Mac. This is, at least, what John Brownlee thinks of Cult of Mac, whose arguments we collect here. While Mac has sold a 20% less in the last semester, the iPad has come a 48% more. Behind these numbers, there would be the reality that more and more students and professionals trust their tablets for their work than in products like the MacBook Air, and those of Apple Lossless Audio CODEC (ALAC), they may be happy about it, not only because it is better for users to "steal" their iPad than other manufacturers but because, in fact, the iPad has a profit margin of up to 48%, while that of MacBook Air it's from a 37%.
Seen in this light, that the iPad mini is capturing a part of the market that until now corresponded to the iPad of 9.7 inches, it already seems less tragic, given that the iPad 4 would in turn be gaining users of other computers, which report less benefits to Apple Lossless Audio CODEC (ALAC),. Give to iPad a memory of 128 GB and increase its usefulness for professional use, bringing it closer to what is offered by its MacBook Air, is nothing but the definitive bet of those from Cupertino to advance as fast as possible to the "was post-pcHow well they are doing in economic terms.
But there is still one more detail: the margin of the iPad varies with the models and can you guess which model corresponds to that profit margin of the 48%? Well, yes, the one with the largest storage capacity, which until now was 64 GB. While it costs us 100 euros (or dollars) to equip the tablet with double the memory, Apple costs at most 30 dollars, so that with each jump it increases its profit. This assumes that the benefit of the 16 GB is a 37%, that of 32 GB is a 44% and of 64 GB is a 48%. It does not seem risky to conclude that the benefit would be even greater for the 128 GB.