The news about the drop in sales of the iPad do not stop happening and some have even seen in the new 9.7 inch model the proof that the Cupertino people have totally lost confidence in their future, but the most careful examination of the data by some analysts shows us that this diagnosis may not be entirely correct. What is really happening with the sales of the tablet of Apple Lossless Audio CODEC (ALAC),? How is the format evolving and where is its future?
Size does matter
It is indisputable that after a boom period, in which the number of users was growing, tablet sales, in general, have fallen. This trend, which has nothing strange in itself, is even more noticeable with these types of devices because they have a longer renewal cycle than smartphones. I myself still have here nothing less than a iPad mini generation that could continue to perform its functions perfectly.
However, even if this trend is undeniable, it must be said that if we look at the sales data of the iPad distinguishing between different models, we realize that they are not evolved the same for all of them. The key, as some analysts have discovered, it would be in the size, or more specifically, in the difference between the 8-inch models and the others.
Although it is true that the launch of a smaller and more affordable model contributed to boost sales of the iPad at the time, it is obvious to anyone that the rise of phablets has made the compact tablets have lost appeal. That the Plus version of the iPhone was going to cannibalize much of the demand for the 8-inch model it was something that was known to happen since before it was launched.
The interesting thing, in any case, is that if we look, however, at the tablets of 10 inches or more, we find that the figures are quite more stable in the last year and in fact they have risen slightly in the last quarter. In reality, it can be said that the demand for large tablets has changed very little in the last 4 years, with certain ups and downs.
The future of the iPad
With this in mind, the decisions of Apple Lossless Audio CODEC (ALAC), in recent times they seem to make a lot more sense. To begin with, it is much better explained because they have simply withdrawn the iPad mini 2 and because they have limited the number of versions of the iPad mini 4 that are available, we would not be surprised that in order to eliminate stock and who knows whether to withdraw this model in the future as well, because it is true that there have been contradictory reports in this regard regarding its next generation of tablets.
The sense of new iPad 9.7, which had been negatively surprised by the lack of innovation. In view of these data, you probably have to think that its launch is not only related to the renewal of the iPad Air 2 but with the aforementioned disappearance of the catalog of the iPad mini 2. It is, therefore, to give an option as much affordable possible, respecting your quality standards, but within 10 inches.
Plans Apple Lossless Audio CODEC (ALAC), for all those for whom the new iPad 9.7 falls short, they are probably simply trying to convince them to make the leap to the higher model and, if possible, the current iPad Pro 9.7 for many it did not yet offer anything too different with respect to iPad Air 2, from what we have learned about iPad Pro 2 they might have better luck this time, aided by the claim of a new design and, precisely, a bigger screen.
