In the last hours we have had news of a strategic movement of Xiaomi with many more implications than we could initially venture. Chinese manufacturer has teamed up with Microsoft to integrate some of Redmond's most important services into their smartphones and tablets, after having acquired a package of 1.500 patents. What can be the real scope of this operation?
According to the data collected in the first quarter of the year by Xiaomi, everything points to the fact that the Chinese market is beginning to be "small" for the manufacturer, which has already acquired an ideal financial muscle to cover a wider territory. The agreement with Microsoft not only gives an idea of the preferences of Hugo Barra's boys when looking for allies, but also opens the door to a more or less close deployment of their products by Europe y United States.
Buying the Mi Pad 2 or the Xiaomi Mi5 is still an adventure
As many of you know, although the Xiaomi influence is increasingly important globally, its products are not marketed directly in United States, Europe, nor in many countries of Latin America. To buy a Mi Pad 2, a Mi5 or a Redmi Note 3, you have to look for a distributor that sends to our country, in many cases waiting a long period until the product arrives home, with the risk of having to pay customs, and with a version of the operating system that we may have to change at our own risk.
Xiaomi Mi Pad 2: how to buy from Spain for about 160 euros (or 225 euros with 64GB)
All this, not to say that the demand for devices in the first weeks after its launch is completely unaffordable for Xiaomi, as we have seen with the Mi5, and some stores take advantage of it. selling much more expensive of what it would cost to get hold of the equipment under normal conditions.
Microsoft Office and Skype on Xiaomi Mi devices
This novelty, on the one hand, positions the Chinese manufacturer next to Microsoft and, in a way, turns its back on Google. Such a preference had already manifested itself before: while the Mi4 received a ROM with Windows 10 or a variant of the Mi Pad 2 With this operating system, the company's Android terminals do not even come preinstalled with the Play Store.
The fact that the devices Mi they will come equipped with Microsoft Office y Skype or WhatsappAmong other services, it has a more or less obvious reading: the company is preparing to expand its market. After falling from the top 5 manufacturers that sell the most, the need for a renewal in the commercial strategy is evident and Xiaomi already has a prominent name outside of China.
Source: Phonearena.com