Sony's mobile division is not going through its best moment, accumulating losses quarter after quarter and the Japanese company is forced to take action if it wants to return to positive numbers in 2015. As Samsung did recently, they have announced their intention to reduce the number of devices to launch next year.
The latest figures that have been made public in relation to Sony's situation are not positive at all. The net losses of the mobile division were 1.250 million dollars in the last quarter and it is expected that by the end of the fiscal year the accumulated loss will be about 2.100 million. Sales have not gone as expected, in fact, the initial forecasts, which considered around 50 million devices have been cut twice to 41 million.
It goes without saying that this situation is unsustainable for the next few years and the Japanese giant is already thinking about the measures that will be necessary to make the business profitable again. The first countermeasure will be to reduce the catalog of smartphones progressively in the coming years. Although Sony does not reach the levels of Samsung has also announced a similar strategy From 2015 onwards, it is a very prolific company in the launch of new models, too many depending on what is happening.
With so many new phones every year, it is difficult or almost impossible for the company to pay the attention that each of them needs, leading to a multitude of criticisms for leaving devices without updating and the like. Fewer smartphones means that each of them will be more careful. In this new scenario, they hope that better products will translate into a return to the positive numbers that they have not obtained for a long time. Of course, they will have to reduce their aspirations of grow in market share, since there are brands that come stomping from behind.
"We are not thinking about market share, but about higher profits," he pointed out. Hiroki totoki, head of Sony's mobile division, which calls us to March, when we will learn more details of the plan they are drawing up. The components like Exmor sensors for cameras (they are the main supplier of the best brands), whose revenues grew 23% in the last month, they will play a fundamental role as it could not be otherwise. While, We are still waiting for the Xperia Z4 and Xperia Z4 Ultra that would be presented at CES.