The world changes, people change, the market changes. Manufacturers have to adapt to the new conditions if they want to continue making money as they have done until now. In recent weeks, several brands have announced a change in strategy from 2015, they will reduce the number of smartphones that are launched on the market to reduce costs and increase profits. But they will not be the only ones, tablets will also be reduced in number from now on, even some firms could disappear from the picture.
It was yesterday when we told you that Sony announced the intention to reduce its catalog in order to increase profits (at least, obtain them) from its mobile division, which this year will accumulate losses worth 2.100 million. Samsung or HTC have also shown interest in carrying out a similar measure, and it is that the pace of presentations / launches that they have been carrying, seems that it does not fit in the current market, and businesses will turn towards a model more similar to Apple's , with few devices (although not necessarily so few).
Several companies in losses
This year, the tablet market has suffered a sudden stop in its growth, going from more than 50% last year to just a 7% in 2014. This has dragged many brands into the red zone. Own Sony, Amazon or Toshiba They have lost money with their tablets this year and others have seen their profits drastically reduced. It seems that the solution in some of these cases and as in the smartphone segment, is to reduce the number of models that are launched according to the latest report from Digitimes.
For example, Sony cannot carry out a plan of this type, in 2014 they only presented two new tablets (Xperia Z2 Tablet and Xperia Z3 Tablet) but others such as Samsung (it far exceeds ten models), Lenovo or Asus. The latter expects to reach 10 million shipments by the end of the course but its balance will be close to zero, that is, neither gains nor losses, since most sales are from economic models. Even many of the so-called white markings, could be removed squarely in the face of price competition and the thrust of phablets preventing them from continuing to thrive in their business.
Will it affect prices?
What other Android Help media explain for smartphones can be extrapolated to tablets. Less frequency of release means that prices will remain the same for longer without dropping. Additionally, the majority of models that will be eliminated will be mid-low range, so the options will be smaller. We will have to go to lesser known manufacturers, to those who do not join the scared and can resist a little more.